Frequently asked questions

Spinaker is bulk campaign management for LinkedIn Ads power users. It helps agencies and professional advertisers get more done, faster, without adding headcount.

Spinaker is built for LinkedIn Ads power users: agencies managing multiple client accounts, and in-house marketing teams running LinkedIn at scale. If you feel like Campaign Manager is holding you back from working the way you'd like, at your own speed, Spinaker might be just what you're looking for.

Spinaker brings the bulk editing, team coordination, and change tracking that serious LinkedIn advertisers need:

• Targeting presets with governance. Define targeting once, apply it across any ad set, and get flagged the moment something drifts from the preset.
• Bulk editing. Update campaigns, ad sets, and ads in a single action instead of clicking through them one at a time, with spend, CPC, cost per lead, and other performance stats in the same table.
• Create from scratch. Build campaigns, ad sets, and ads in Spinaker, including single image ads written right in the editor with an image from your media library.
• Media library. Upload images and videos once, or import them from your LinkedIn ad account, and reuse them across every campaign.
• Staging and publish. Review every change as a diff before it goes live. Nothing publishes by accident.
• Multi-account switching. Switch between every connected ad account instantly, without re-authenticating or losing your session.
• Team workspace. Multiple people can work simultaneously: every staged change is immediately visible to the whole team, attributed to whoever created it.
• Full audit trail. Every change is attributed, timestamped, and traceable.
• AI agent connections. Connect Claude or another MCP-capable agent. It reads your ad accounts and prepares changes to campaigns, ad sets, and ads for your review, and it can never publish them.

We ship new capability continuously, shaped by direct feedback from our users and insights from conversations with some of the most experienced LinkedIn Ads professionals in the industry.

You connect your LinkedIn Ads account through LinkedIn's official OAuth flow: no passwords shared, no manual API keys. During setup, you grant Spinaker read and write access to the ad accounts you choose, and you can revoke that access at any time from your LinkedIn account's application settings. The whole process takes about two minutes.

If you want to explore Spinaker before connecting a real ad account, the demo environment uses realistic seeded data so you can see how everything works first.

Most teams are fully set up in under 10 minutes. There's nothing to install since Spinaker runs in your browser, and once you sync your ad account, your existing campaigns, ad sets, and ads are all visible and ready to work with.

If you want extra help getting started, you can opt into an onboarding session with the Spinaker team. For ongoing support, Spinaker has an in-app chat staffed directly by the team building the product, not automated agents, so you have a direct line to the people behind it.

No. Spinaker is a layer on top of Campaign Manager, not a substitute for it. You still need a LinkedIn Ads account, LinkedIn still bills your ad spend directly, and Campaign Manager stays the system of record for deep reporting, conversion tracking, building new Matched Audiences, and creating Message, Conversation, Event, Document, and Job posting ads. Spinaker takes over the parts of day-to-day campaign operations that don't hold up at scale in Campaign Manager's native UI: bulk edits, reusable targeting, a staged review step, and an audit trail.

Spinaker's core difference is bulk, staged editing: select any number of campaigns, ad sets, or ads and change a field across all of them in one action, then review a diff before anything reaches LinkedIn. Campaign Manager's bulk actions are limited to status changes via checkboxes, or, in accounts with a LinkedIn account manager, a CSV export-edit-reimport cycle for anything else, and edits go live without a team review step, with no native change history. Spinaker also adds reusable targeting presets that flag drift automatically, a full audit trail of who changed what and when, and a connection for your AI agent that prepares changes for your review instead of making them live.

Campaign Manager handles deep performance reporting, conversion tracking setup, and building new Matched Audiences. It also offers five granular per-account user roles and creates Message, Conversation, Event, Document, and Job posting ads. Spinaker doesn't do any of this today. Spinaker shows ad sets and ads in those five formats and lets you rename, pause, activate, or delete them, but never creates or duplicates them.

Spinaker reads your existing campaigns, ad sets, and ads directly from LinkedIn when you sync your ad account, so there's nothing to migrate and no separate setup for your ad account structure. From there, Spinaker writes changes back to LinkedIn only when you explicitly publish them: nothing changes in your LinkedIn ad account unless a team member publishes a change, whether a person or a connected AI agent prepared it, and the review step before publish means nothing goes live by accident.

Yes. Spinaker and Campaign Manager run in parallel, so there's no cutover required. Live campaigns are never touched unless someone on your team publishes a change in Spinaker.

Spinaker uses the same campaign, ad set, and ad structure you already work with in Campaign Manager. What's different is the process: you stage changes, review a diff, then publish. An experienced marketer should feel right at home from the get-go.

Core performance stats, yes. The campaign, ad set, and ad tables show spend, impressions, clicks, CPC, CTR, conversions, leads, cost per lead, video views and completions, and more for each row, totaled over a date range you pick from about the last year and refreshed when you sync. The tables have no cost per conversion, demographic breakdowns, or exports, and deeper reporting is on our roadmap. Most agencies and in-house teams we've talked to already run LinkedIn reporting through a dedicated tool (Funnel, Looker Studio, AgencyAnalytics, and similar), so Spinaker focuses on the campaign management work: editing, targeting, staging, and publishing.

They're not really comparable that way. Campaign Manager is free, included with every LinkedIn Ads account, and that doesn't change whether or not you use Spinaker; you pay LinkedIn for ad spend either way. Spinaker is a separate paid subscription for the tooling layer on top, priced apart from ad spend. See pricing for the current rate.

Yes. Connect Claude or another MCP-capable agent to Spinaker, and it works in your ad accounts as you. It can read campaigns, ad sets, ads, targeting, history, and campaign and ad set performance, and it can prepare new campaigns and ads, edits, and archives. Those changes land in the same review your team uses, judged by the same rules, and link back to the exact rows in Spinaker. It can also build and edit targeting presets, which save straight to your preset library; the ad set changes a preset edit causes wait for review like any other. It never publishes: nothing reaches LinkedIn until a person on your team does.

Each person connects and revokes their own agents, and an agent sees only what that person can. A Spinaker agent built into the app, running on your own Anthropic or OpenAI API key, is coming soon.

You can, and some LinkedIn Ads experts do. It's fast, but it needs a LinkedIn developer app with Advertising API access, and the agent changes your live campaigns the moment it acts. When it misreads what you meant, you find out by opening each entity to check. Connected to Spinaker, the same agent prepares the work and you see every change as a diff before anything reaches LinkedIn, checked by the same rules as your team's edits, with every published change recorded in the audit trail.

Spinaker accesses your LinkedIn Ads data through LinkedIn's official Marketing API, using scoped OAuth. Your LinkedIn credentials are never shared with or stored by Spinaker: access is limited to the specific ad accounts you authorize, and you can revoke it at any time from your LinkedIn account's application settings.

No. Spinaker runs on Google Cloud Platform, whose infrastructure is independently SOC 2 and ISO 27001 certified. Spinaker itself is built and operated to be audit-ready for SOC 2 Type 2: scoped access, encryption in transit and at rest, envelope-encrypted credentials, and a full audit log of every change are all in place and maintained continuously. Our security overview details these controls and we're happy to work with your security team to answer any questions.

Spinaker stores data on Google Cloud Platform in the US (us-east1 region). We process LinkedIn Ads data on your behalf in accordance with GDPR. Our full data handling practices are documented in our Privacy Policy. If EU data residency is a hard requirement for your organization, contact us to discuss.

Spinaker has three roles: Owner, Admin, and Member. All three have full operational access to your connected ad accounts, including creating, staging, and publishing changes. Roles govern user and billing management rather than restricting operational access.

Yes to both. You can disconnect your LinkedIn account from Spinaker at any time, which immediately revokes API access: LinkedIn will no longer allow Spinaker to read or write your ad account data. To request full deletion of your Spinaker data, email [email protected] and we'll action it within 30 days.

No. Spinaker does not sell, rent, or share your LinkedIn Ads data or personal information with third parties for marketing or commercial purposes. The Privacy Policy and Subprocessors list have the full details on what we store and who we share it with for operational purposes.

Spinaker is $149/month as a founding member (normally $299), with additional LinkedIn ad accounts at $24/month each (normally $49). Founding-member pricing is locked for your first 12 months. See the pricing page for full details.

Yes. Every new subscription includes a 14-day free trial with full access: connect real LinkedIn ad accounts, sync your campaigns, make edits, and publish changes. A payment method is required to start, but nothing is charged until the trial ends.

Pricing has two parts: your subscription, and a fee for each connected LinkedIn ad account. Your subscription covers one ad account and unlimited team members, with no per-seat charge. Additional ad accounts are billed at the per-account rate. Pricing is not based on ad spend.

Yes, you can cancel at any time. Your subscription remains active until the end of the current billing period, then access stops. Your LinkedIn campaigns are unaffected: they continue running through LinkedIn directly. You can request a copy of your Spinaker data or full deletion by emailing [email protected].

Yes. Multi-account management is supported: connect as many LinkedIn ad accounts as you need. Each additional account is billed at the per-account rate on the pricing page.

Spinaker turns hours of manual work into minutes: bulk editing instead of one click at a time, reusable targeting presets instead of copy-pasting audiences into every campaign. At typical in-house salaries or agency rates, saving even a few hours a month covers the cost many times over. On top of this is the work you'll finally keep up with once it stops being a chore: refreshing copy across every ad at once, staying on top of bids and budgets, keeping audiences sharp as you gain new insights. That upkeep is where performance comes from, and it's the first thing that gets dropped when every change is one click at a time.